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CAREU
An app to remind youngsters to have their medicines on time


Every day, thousands of young adults across the country and around the world take their medications at the wrong time, in the wrong amounts, in doubled doses, or not at all.

“CareU tries to make your busy life less stressful by taking care of your medication and helping you take the right dose at the right time”


CareU is a complete business communication strategy and Interface design project, done as a part of my Design Project at NID, Ahmedabad, where I tried to solve the problem of teenagers and young adults forgetting to take their meds on time by introducing an App and subsequently a brand.




BUSINESS STRATEGY BRAND BUILDING UX UI COMMUNICATION STRATEGIES DESIGN THINKING SYSTEM THINKING   












A comparison between different GenAI tools 
The project started as a genuine curiosity of a 20-year-old visual communication designer from India to understand the hype about AI. Over the span of 4 months, I tried to learn everything I could about Artificial Intelligence beyond the online opinions and dystopian films through research papers, magazine articles, Global AI Forums, and Interviews with leading experts, workshops, and events. 

Once I educated myself about the basics and workings of Artificial Intelligence and Generative AI, I began to look at projects that looked into a similar intersection of Design and AI, where I gained significant insights on developing my project further. After stakeholder mapping and understanding the more extensive system, I developed my strategy to intervene in the current system. 

The proposed strategy is divided into two sections, broadly delving into awareness and speculation, and is currently being developed and is in progress.

For access to my research and further information regarding the project or discussions and conversations, feel free to reach out nandakumar_n@nid.edu