Branding & Visual Identity for a sustainable packaging company in Germany
Erneut is a sustainable packaging company based out of Pforzheim, Germany, with a vision to reduce waste and promote sustainability through its reusable cardboard boxes. My branding for Erneut aimed to create a brand identity that accurately reflected the company´s values and mission and positioned it as a leader in the eco-friendly packaging industry
The whole project was five months long and had multiple deliverables, which included a mobile application, a digital website, posters, business cards, stationary, signage, and brand advertising video.
The whole project was five months long and had multiple deliverables, which included a mobile application, a digital website, posters, business cards, stationary, signage, and brand advertising video.
BRANDING
The whole communication strategy was planned for the German audience, from the naming to the final apps. This was an extremely new target audience for me, which helped me think outside the box and push myself to understand, empathize, and learn more about the German visual culture and taste. The project´s biggest challenge was the language barrier between the clients and me, which we overcame with the help of Google Translate.
Learn more about the process here.
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Learn more about the process here.